In 1962, Hanna-Barbera Productions, Inc., an American animation studio, launched The Jetsons, a children’s cartoon, depicting family life 100 years in the future. Slightly more than halfway to 2062, we have neither flying cars nor orbital cities, and George Jetson’s full-time engineering job of one hour per day, two days per week – the rest being done by robots – is not yet reality, even if we debate seriously Industrie 4.0 and the end of Labor. The hits and misses of Hanna-Barbera’s vision of the future give pause, however, to reflect on the utility of the annual practice of naming trends. This issue of Nachrichten der Chemie is devoted to n...